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How to make a great web developer portfolio

Published on: 2025-03-02 🗓️

2021 was the year of the developer. The demand for developers was greater than the number of developers available on the market.

In 2025, the trend was reversed. The number of jobs has fallen drastically (according to TechCrunch), but the number of developers has only increased.

Web developers have to play the managers, recruiters, headhunters and HR game in order to land on an interview. Your best tools against them are: a CV and a portfolio.

Get the green light from them and you’ll be able to talk to the CTO, VP Engineering, Engineering Manager, Tech Lead or even the software architect.

In this article we’re going to outline the best practices for creating the best web developer portfolio that will satisfy non-techies and get you into the technical part of the interview.

The developer portfolio that non-techies want

Your portfolio should contain:

  • A tagline which introduces you ;

  • The tech stack you master ;

  • Your concrete impacts on professional, personal projects and even school projects if it’s relevant ;

  • A fast way to contact you.

The perfect tagline that will make you unique

The tagline must be a short description of you that should leave a lasting impression on those who visit it. Recruiters have to go through several CVs and portfolios in the course of a day. They need to be able to remember you.

‘Enthusiastic’ is the word to banish from your description. It’s a bullshit term used by 99% of developers. You should describe your stack, how long you’ve been working with it and 1-2 sentences that will help people remember you.

  • Should I talk about my educational background? No, this is a portfolio, not a CV.

  • Should I talk about myself (family, friends, leisures…) ? No, this is a portfolio, not a biography.

  • Should I talk about my projects? Excellent question, we’ll talk about that below.

Let your projects shine and speak for you!

This is the heart of your portfolio. Showcase the various professional and personal projects you’ve worked on.

Always bear in mind that you need to save your future visitors time when they click on your portfolio.

Structure of a good project presentation:

  • Name of the project/Name of the company where you worked;

  • A link to the project if possible;

  • A brief description of the project with the goal, the challenges and key numbers;

  • Your concrete impact on the project. Bullet points are the most effective way of summarising your impact.

The biggest mistake in creating a developer’s portfolio

You’ve done the hardest part by writing down all your contributions to your professional and personal projects.

The manager and recruiters want you to be part of the team !

But you’ve made one big mistake: you haven’t mentioned a direct way of contacting you.

All that effort for nothing…

  • Is my X profile appropriate? No.

  • Is a basic form appropriate? No, let’s be honest, will you fill in a form to contact yourself?

  • Is my LinkedIn profile appropriate? Yes, but not good enough.

  • Is my e-mail address appropriate? Excellent!

  • Is my online calendar appropriate? Super excellent!

Visitors should be able to send you a direct message immediately after visiting your portfolio.

Be professional by providing an e-mail address or your Calendly or Cal.com calendar.

This will give you every chance of being called back.

With these guidelines, you’re now ready to build a web developer portfolio that non-techies people will understand and want to call you after browsing.

If you are a creative developer looking for a front-end developer job, we strongly recommend that you build your portfolio along these lines.

If design isn’t your cup of tea, Scoutt.it may be for you. Scoutt.it takes care of all the design and provide you the framework which will appeal to recruiters or managers.